While exact estimates are difficult to make, it has repeatedly been mentioned that approximately 40% of all European tourists make a destination choice based on the cultural offerings. This leads to significant economic effects and has further strengthened the view of cultural heritage as a strategic resource for its economic impact, but also for its role in creating and enhancing social capital and achieving the goals of smart, sustainable and inclusive growth. At the same time, economic effects have been distributed unequally – often being more prevalent in urbanized areas – and the exponential growth of tourism (notwithstanding the dip during the Covid-19 pandemic) created issues of both over-and underexploitation.